Netstream is one of the most popular providers of cloud, internet, telephony, hosting, TV and wholesale solutions in Switzerland. To help the brand stand out better in the highly competitive Swiss IT and telecommunications market, the company has given itself a new look for its 20th anniversary. It documents what makes Netstream unique and is reflected both in a revised logo and in strengthened corporate values.
IT and telecommunications provider Netstream unveiled its new brand identity at a branding show in the Circus Ohlala tent in Dübendorf. It was developed by Noord, the Bern-based agency for concept and design, and includes various changes to the corporate design and corporate identity. These were worked out over a process lasting several months, during which the company addressed questions of strategy and values.
“Netstream celebrates its 20th birthday this year. A perfect moment to take stock: Who are we? How do we want to be perceived? And how do we act? It was not about reinventing ourselves completely, but about bringing out what makes us unique,” explains Alexis Caceda, CEO of Netstream AG.
Individual offers instead of standard solutions
People matter most to the company. Whether employees, customers or partners: they are at the heart of everything it does. That is why it is important to Caceda and his team to take time for them and listen to them.
“Our customers’ needs vary widely. Unlike other providers, Netstream therefore focuses on tailor-made solutions. This is made possible by our closeness to our customers. In personal conversations, we clarify their requirements and then develop and implement an individual solution,” explains Caceda.
The company’s previous logo has been developed further accordingly. It is now more dynamic and thus symbolises values such as flexible, innovative, modular, future-oriented and sustainable. Together with the other design elements, the revised logo gives Netstream’s new look a distinctive touch, which will now be gradually rolled out across all marketing materials and communication channels.
Netstream connects people
With its new brand world, Netstream will be represented as exclusive Presenting Partner at GENNEX 2018. The leading Swiss digital transformation conference takes place from 6 to 7 September 2018 on the grounds of the Air Force Center Dübendorf. GENNEX is a new kind of interactive business conference for decision-makers and anyone who wants to make a difference. The event thus reflects Netstream’s new direction in an excellent way.
Netstream connects people: with pioneering spirit, enthusiasm and passion. I am delighted that this will now be reflected even more strongly in our communication channels. The new brand world, which we developed in close collaboration with the agency Noord, ushers in a new chapter in Netstream’s success story. Our customers can look forward to numerous new products, which will soon include a pioneering solution in the TV sector.
Alexis Caceda, CEO
Images and video footage
Images and video footage of Netstream’s new brand identity can be found under: Media
