Netstream is one of the most popular providers of Cloud, internet, telephony, hosting, TV and wholesale solutions in Switzerland. In order to better differentiate the brand in the competitive Swiss IT and telecommunications market, the company has given itself a new look to mark its 20th anniversary. This documents the uniqueness of Netstream and is reflected in both an adapted logo and consolidated corporate values.
IT and telecommunications provider Netstream has unveiled its new brand identity at a branding show in the Circus Ohlala tent in Dübendorf . It was developed by Noord, the Bern-based agency for conception and design, and includes various changes to the corporate design and corporate identity. These were developed as part of a process lasting several months in which the company dealt with questions of strategy and values.
"Netstream is celebrating its 20th birthday this year. A perfect time to evaluate: Who are we? How do we want to be perceived? And how do we act? The aim was not to completely reinvent ourselves, but to highlight our uniqueness," explains Alexis Caceda, CEO of Netstream AG.
Individual offers instead of standard solutions
People are particularly important to the company. Whether employees, customers or partners: they are the focus of all activities. It is therefore important to Caceda and his team to take time and listen to them.
"The needs of our customers vary widely. Unlike other providers, Netstream therefore focuses on customized solutions. This is made possible by our proximity to our customers. We clarify their requirements in a personal exchange and then develop and implement an individual solution," explains Caceda.
The company's previous logo has been further developed accordingly. It is now more dynamic and symbolizes values such as flexible, innovative, modular, future-oriented and sustainable. Together with the other design elements, the revised logo gives Netstream 's new image an unmistakable touch, which will be gradually transferred to all marketing materials and communication channels from now on.
Netstream connects people
Netstream will be represented with its new brand world as the exclusive presenting partner at GENNEX 2018. The leading Swiss digital transformation conference will take place from September 6 to 7, 2018 at the Air Force Center Dübendorf . GENNEX is a new, interactive business conference for decision-makers and anyone who wants to make a difference. The event is an excellent reflection of Netstream's new direction.
Netstream connects people: with a pioneering spirit, enthusiasm and passion. I am delighted that this is now reflected even more strongly than before through our communication channels. The new brand world, which we have developed in close cooperation with the Noord agency, heralds another chapter in the Netstream success story. Our customers can look forward to numerous new products, which will soon include a pioneering solution in the TV sector.
Alexis Caceda, CEO
Image and video material
Image and video material on Netstream 's new brand identity can be found at Media
