Netstream is one of the most popular providers of cloud, Internet, telephony, hosting, TV and wholesale solutions in Switzerland. To better differentiate the brand in the competitive Swiss IT and telecommunications market, the company has given itself a new look to mark its 20th anniversary. This documents Netstream's uniqueness and is reflected in both an adapted logo and consolidated corporate values.
IT and telecommunications provider Netstream unveiled its new brand identity at a branding show in the Circus Ohlala tent in Dübendorf. It was developed by Noord, the Bern-based agency for conception and design, and includes various changes in corporate design and corporate identity. These were developed as part of a process lasting several months, during which the company addressed questions of strategy and values.
"Netstream celebrates its 20th birthday this year. A perfect time to evaluate: Who are we? How do we want to be perceived? And how do we act? The aim was not to completely reinvent ourselves, but to highlight our uniqueness," explains Alexis Caceda, CEO of Netstream AG.
Individual offers instead of standard solutions
People are particularly important to the company. Whether employees, customers or partners: they are the focus of all activities. That's why it's important to Caceda and his team to take time and listen to them.
"The needs of our customers vary widely. Unlike other providers, Netstream therefore focuses on customized solutions. This is made possible by our proximity to customers. In a personal exchange, we clarify their requirements and then develop and implement an individual solution," explains Caceda.
The company's previous logo was developed accordingly. It is now more dynamic and thus symbolizes values such as flexible, innovative, modular, future-oriented and sustainable. Together with the other design elements, the revised logo gives Netstream's new appearance an unmistakable touch, which from now on will be gradually transferred to all marketing materials and communication channels.
Netstream connects people
Netstream will be present with its new brand world as exclusive Presenting Partner at GENNEX 2018. The leading Swiss Digital Transformation Conference will take place from September 6 to 7, 2018 at the Air Force Center Dübendorf. GENNEX is a novel, interactive business conference for decision-makers and everyone who wants to make a difference. The event thus reflects Netstream's new direction in an excellent way.
Netstream connects people: with pioneering spirit, enthusiasm and passion. I am delighted that this is now reflected even more strongly than before through our communication channels. The new brand world, which we developed in close cooperation with the Noord agency, thus heralds another chapter in Netstream's success story. Our customers can look forward to numerous product innovations, which will soon include a trend-setting solution in the TV sector.
Alexis Caceda, CEO
Image and video material
Image and video material on Netstream's new brand identity can be found at: Media
