The stone that could decide the unequal battle for market share between the hyperscalers and regional cloud providers in Switzerland.
Everyone knows them: the three hyperscalers and cloud giants Amazon, Microsoft and Google, which together control more than half the market. Given this dominance, is it even worth considering regional cloud providers when choosing a cloud provider?
The Swissness factor
Switzerland as a data location, with the security that comes with it, is still a key criterion when choosing the right cloud provider. In addition, some regulated industries such as the financial and healthcare sectors or the public sector are subject to statutory data protection requirements and therefore have to store their data in Switzerland. Geographical proximity to the data center also has a positive effect on latency.
Thanks to its advanced infrastructure, high security standards and good reputation, as well as its stable political and economic situation, Switzerland is also regarded internationally as a safe «data haven».
Goliath arms himself
To meet the growing demand for Switzerland as a data location, hyperscalers now also offer their own data centers in Switzerland. Against their almost unlimited scalability, their huge portfolio and now also data residency in Switzerland, Swiss cloud providers no longer have much to set against them. But it pays to look more closely and find the stone that is enough to defeat Goliath.
David’s stones
The much-discussed CLOUD Act (Clarifying Lawful Overseas Use of Data Act) also applies to services from American hyperscalers with data stored in Switzerland. The law obliges American IT service providers to grant US authorities access to stored data even if it is not stored in the USA. With a provider headquartered in Switzerland and a contract under Swiss law, you steer well clear of this problem.
With hyperscalers, services are obtained exclusively through a self-service portal without direct contact. As a rule, there are no dedicated personal contacts or individual solutions. Language barriers when communicating with support abroad can also lead to misunderstandings. A regional provider can support you optimally here and is interested in nurturing the partnership.
Unlike large corporations, medium-sized regional cloud providers have a greater interest in project business. The solution, prices and SLAs can be negotiated individually – for more flexibility, transparency and trust on both sides.
Netstream as a strong partner
Netstream AG not only operates its own data centers in Switzerland but is also headquartered in Wallisellen and privately owned in Switzerland. With our know-how and expertise, we can find and implement the right solution for our partners and aim for a long-term strategic partnership.
Would you like to find out more? Then book your appointment with our experts.



