Reportage: A rock band is shaking up the Cloudmarket

Cibris

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A unique location, delicious coffee at a great bar, and enthusiastic rockers. What I experienced at my first meeting with our distribution partner Zibris blew me away. Aagon the partnership between Netstream and Zibris.

“I used to think partnerships were always the same and therefore boring. As boring as a classical concert when the music doesn't resonate with us and slow movements drag on forever,”agBjörn, our Cloud Solution Sales representative, as we drive from Netstream's office in Dübendorf towards Lucerne. “For me, classical concerts are the epitome of boredom – the long notes resonate throughout your entire body, leaving you paralyzed. Running away isn't an option. And today? Today I know that partnerships can rock,” he continues.

It's 8:00 a.m. I, Natasa Kovacevic, Marketing & Communicationsagat Netstream, am driving to Lucerne with Björn to visit Zibris AG. Zibris hasagour distribution partner for our Cloudsolutions for just a few days. This is the first in-person meeting between our two marketing departments.

“Here I am. Ba-bam. Ba-ba- Rock you like a Hurricane.” While I sit in Björn’s car and am still smiling at Björn’s last words, Björn grooves along to “Rock you like a Hurricane” by Scorpions.

How it all began

“You know, Natasa, Zibris AG isn’t your average distributor. It’s a rock band – just like us,”agBjörn with his charming Dutch accent, briefly using his hands as aag. Björn tells me how it all began.

“It was important for us to find a distribution partner that was a good fit. With Zibris, we chose a partner with whom we can grow together.” Björn becomes serious, but continues to groove.

A partner who's a good fit for us? Can I expect a partner who implements their projects with passion and empathy, and who is enthusiastic about their resellers and customers? "What exactly do you mean by that?" IagBjörn. "Wait and see – you'll find out for yourself," he replies. Slightly taken aback by his answer, my nervousness increases. But I accept his response.

Dramatic preparation for the first meeting

Arrival in Lucerne. After an hour's drive and Björn's dramatic preamble to the meeting, I'm happy it's finally here. "So Natasa, and now let yourself be surprised." Björn gives me these last words. Heagnothing more. We get into the elevator and go up to the third floor. I'm curious about what awaits me.

"Zibris is a rock band. Just like us."

Wow! Arriving at the entrance of Zibris, I'm blown away. What I see is completely different from what I expected. I'm greeted by rockers. I remember Björn's words, which I hadn't really taken seriously in the car earlier. "Zibris is a rock band." And now? Now a real rocker is standing right in front of me.

Mariano Isek,agDirector of Zibris AG, greets me with a broad smile. His gray, 10 cm long beard, his tattoos, and his enthusiastic manner captivate me.

"Welcome to Zibris. It's a pleasure to meet you today. May I offer you something to drink?" Mariano leads me to Zibris' own drinks bar. I'm absolutely amazed.

I'm having the bartender make me a delicious coffee. Yes – I don't usually drink coffee. But today I can't resist.

While I leisurely drink my coffee, I get to know more people from Zibris. Among them is Philip Hasler, graphic designer at Zibris. Although he doesn't exactly look like a rocker, I sense that there's a rock star inside him. Will that prove true?

Okay. But now things are getting serious. Or are they?

Our meeting starts promptly at 9:00 a.m. Mariano Isek and Alexis Caceda, CEO of Netstream AG, stand before us. All eyes are on them. "Netstream is a strategic partner for us, with whom we will grow together with our resellers in the Cloudservice environment," begins Mariano Isek.

Alexis Caceda adds: “We leave the direct sale of Cloudservices to Microsoft, Google, AWS, Swisscom & Co. With Zibris, we have found the absolutely right distribution partner. Together, we will rock the Cloudmarket.”

I just can't get that huge smile off my face. I'm thrilled by the people involved and delighted to be part of such a great story.

In the next few minutes, we will be speaking with extreme focus about the next milestones – always with a clear goal in mind.

Advantages for resellers

"Together we'll rock the Cloudmarket." I'm learning what Alexis Cacedaagby his statement right now.

The partnership between Netstream and Zibris gives resellers the opportunity to evolve from traditional hardware project business to a retention revenue setup. Resellers can now offer their existing customers Cloudsolutions and professionally guide them on their journey to the Cloud . Netstream AG is available at any time with its Cloudexpertise. Resellers also benefit financially from the strong partnership between Netstream and Zibris. Netstream is the only Cloudprovider that sells 100% of its Cloudsolutions through resellers and offers healthy double-digit margins.

Benefits for end customers

End customers also benefit from numerous advantages. They can, if desired, remain with their trusted reseller and additionally obtain high-quality Cloudsolutions. Customized solutions are also part of the portfolio. With Netstream as the provider, end customers also benefit from Swiss data storage and extensive Cloudexpertise. End customers receive free, guided proofs of concept (POCs). This allows them to directly test whether their Cloudproject functions as intended. At the same time, they can determine the optimal combination of their infrastructure components. This ensures that all anticipated benefits are realized.

Thanks Netstream

I don'tag them! I'm talking about surprises. And yet, I had a greatagtoday. The many cheerful people and the enthusiasm for what we've created together so far will stay with me for a long time. Thank you, Netstream, for letting me be part of the team. And now I'm looking forward to rocking the Cloudmarket together with Netstream and Zibris. To quote Alexis Caceda: "Together we'll rock the Cloudmarket.".

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