Netstream is one of the most popular providers of Cloud, internet, telephony, hosting, TV, and wholesale solutions in Switzerland. To better differentiate its brand in the competitive Swiss IT and telecommunications market, the company has launched a new brand identity for its 20th anniversary. This new look highlights Netstream 's uniqueness and is reflected in both a redesigned logo and its established corporate values.
The IT and telecommunications provider Netstream unveiled its new brand identity at a branding event held in the Circus Ohlala tent in Dübendorf. Developed by Noord, the Bern- Agfor concept and design, the new look encompasses various changes to the corporate design and corporate identity. These changes were developed over a multi-month process in which the company explored questionsagstrategy and values.
“Netstream is celebrating its 20thagthis year. A perfect time to evaluate: Who are we? How do we want to be perceived? And how do we operate? The goal wasn't to completely reinvent ourselves, but to highlight our unique strengths,” explains Alexis Caceda, CEO of Netstream AG.
Individual offers instead of standard solutions
People are of paramount importance to the company. Whether employees, customers, or partners: they are the focus of all activities. Therefore, it is important to Caceda and its team to take the time to listen to them.
“Our customers’ needs vary widely. Unlike other providers, Netstream therefore focuses on tailor-made solutions. This is made possible by our close customer relationships. Through personal consultation, we clarify their requirements and then develop and implement a customized solution,” explains Caceda.
The company's existing logo has been further developed accordingly. It is now more dynamic and thus symbolizes values such as flexibility, innovation, modularity, future-oriented thinking, and sustainability. Together with the other design elements, the revised logo gives Netstream 's new brand identity a distinctive character, which will now be graduallyagto all marketing materials and communication channels.
Netstream connects people
Netstream will be represented at GENNEX 2018 as the exclusive presenting partner, showcasing its new brand identity. The leading Swiss digital transformation conference will take place from September 6th to 7th, 2018, at the Air Force Center Dübendorf. GENNEX is a new type of interactive Business conference for decision-makers and anyone who wants to make a difference. The event thus perfectly reflects Netstream's new strategic direction.
Netstream and passion. I am delighted that this is now reflected even more strongly than before through our communication channels. The new brand identity, which we developed in close collaboration with Ag, Noord , marks the beginning of another chapter in Netstream . Our customers can look forward to numerous new products, including a groundbreaking solution in the TV sector.
Alexis Caceda, CEO
Image and video material
Images and videos about Netstream 's new brand identity can be found under: Media
